Spin to Win Diners was the brainchild of Andrew T. Newman – the creative force behind ATN. He was a partner in a number of restaurant ventures and recognized the need to communicate with their customers. He worked with a team of software developers and marketing experts to perfect the Spin to Win Diners app, and then tested it successfully with a number of restaurants.
“You need to keep it fresh and exciting, but at the same time it’s not clever to change the formula in any radical way. People like what they are used to and they like to win! To encourage them to come back in between birthdays and anniversaries – to increase their loyalty to your restaurant – you have to give them a new reason to return. That’s what gave me the idea of the Spin to Win incentive program – it’s a fun activity that makes diners feel like winners, and brings them back to use their discount gift card.”
The response to the program has been excellent. Following extensive trials and some tweaking, the Spin to Win Diners App program is now available free of charge to restaurants around the world.